Recieved the first live brief of the second course today which focuses on branding and promoting businesses. The client is Instantprint, an online web to print company that specialises in fast turnaround.
“Our core product areas are Flyers & Leaflets, Business Cards, Large format and Stationery. We strive to make print buying as easy and straightforward as possible for those without knowledge of print or design. One way we have tried to achieve this is through our new Design Online feature that allows people to edit templates for print without having to know how to use more advanced software such as Photoshop, Illustrator or InDesign”
My objective is to create a set of design online templates that focus on a category of my choice. In doing so it is important that I consider what the printed media is going to be used for and who the people that will use the printed media to promote themselves or their brand will be. All templates should be designed with a target audience in mind and be tailored to that particular audience. It is important to remember that these templates are intended to be edited by customers online and so I need to allow for easy customisation and consider factors such as text but also allow the opportunity for customers to add their own images and shapes. So no lense flairs and chrome text please
The target audience is small to medium enterprises. This area covers a very wide range of people from self - employed tradsemen through to restaurants and takeaways right up to medium sized organisations that operate on a national scale. Target audience has a very limited knowledge of design and little to no expierence of using design software such as Adobe. Bleed and safe zone can be lost on them.
The client emphasised no lens flares.
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