The finalised version of the Keltie Cochrane brief which aims to encourage women to get tested for Syphilis and Gonorrhoea. With the previous design ideas I was happy with the message being portrayed but felt that it was not connecting to the target audience due to the neutral look of the design. Therefore instead of having the white area as a mass of shapes I rearranged them to form the shape of an abstract foetus. The idea here is to make women think about the dangers of an undiagnosed sexually transmitted disease and the far reaching effects they can have, not just now but in the future.
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