Whilst traipsing through the various NHS campaigns on sexually transmitted diseases, I was ready to give up after the endless amount of unimaginative ideas that were floating about. That was until I stumbled across the work of Manchester based designer Michael Mara and his witty poster campaign for STD's.
The brief - which is very similar in appearance to the one I am currently working on - was to inform young adults about sexually transmitted diseases and how easily they can be caught.
The bright, bold use of colour is attractive and draws the attention of passing audiences. The element of witty humour to the posters makes the seriousness of the message feel more approachable than the stereotypical route of doom and gloom. The use of comical copy combined with the strong colour palette fits well with the intended target market of young adults.
Whilst I do like the style of typography used there are small issues with the spacing that I would address. The gap between 'use' and 'an' appears too large of a space and the leading on some of the posters reveals uneven amounts of white space.
The rest of the campaign as well as Michael Mara's other work can be viewed on his behance page- http://www.behance.net/gallery/NHS-STI-Awareness-Advertising-Campaign/4078845
No comments:
Post a Comment