D&AD hosted two live panel Q&A sessions at MPC's cinema in Soho, back in 2013, in which industry experts share their knowledge and experience of the respective industries and guide designers through the best ways to impress the judges. The video was shown to us in aid of the current D&AD competition that we are currently tackling in order to help us with the initial ideas phase.
One of the main things emphasised in the video was experience. This was in responce to areas such as the research phase which a lot of people tend to refer to the interent instead of experiencing what they are doing/designing first hand.
you can watch the here
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