Instantprint - Evaluation

With the first project finished and handed in eventually, I thought it best to analyse my performance in order to identify where I went wrong in order to avoid repeating the issues in the foreseeable future.

Before detailing the weaknesses in my performance I will first examine the strengths. One of the strongest aspects to my performance was my ability to understand where I went wrong. Whilst I struggled to turn the project around I was able to understand the cause of my problems which demonstrated my analytical skills.

One of the main weaknesses of my performance was my time keeping and organisation skills. Managing the various tasks associated with the Instant Print brief proved to be difficult and ultimately led to myself missing the deadline. Consequently these means a subtraction of 10% in marks. To start of with I feel the amount of research I produced was lacking in certain areas and was not properly evaluated. As a result this led to a poorly developed idea which consumed a lot of time and effort. With an idea that I didn't feel was as strong as it could have been, I found myself at the last minute trying to produce a new idea from scratch. This is what I consider to be the main contribution in the downfall of this project.

Another weakness to my overall performance was my understanding of the task. Instead of incorporating my idea into the required mediums of a business card, flyer, letterhead, poster etc. I mainly focused on the look and feel of the illustration rather than what was asked of me.

If given the opportunity to revisit this task I would start by correcting my previous mistakes. I would expand upon my research further and produce a more detailed evaluation of the findings. This would allow me to identify any problems within the category which would create a strong platform in which to start designing more creative solutions. I also would improve upon the final deliverable by blending the artwork with a mixture of business cards, flyers, posters etc.

For the next project, one of the main targets for my personal development will have to be to improve upon my organisation skills and time keeping. As this project demonstrated time management plays a vital role in the success of the task. If I am to avoid similar issues in the future I must develop a more professional attitude when it comes to organisation and management of my own time.