Men don’t like shopping for clothes: buying in a physical
environment is a hassle and purchase satisfaction and value perception are low.
BOX is an Internet-based men’s fashion brand focused on driving a
fundamental shift in the way men purchase essentials (underwear, socks,
undershirts). Working with a top-tier London fashion designer, Box have created
the ultimate suite of products, which will be sold direct to consumers via a
rich web experience.
As a graphic designer our task is to design and develop a range of
packaging for the BOX brand products,
which will consist of a range of underwear, socks and undershirts. The packaging has to be designed with postage in mind, but must maintain a high-end rich brand quality feel the end user experience. Expanding upon this further the packing must:
- Reflect the brand ethos, style and tone of voice which is masculine, down-to-earth and urban.
- Be an intelligent design that reflects the brands key values: low cost, value for money, good quality and well-designed.
- Be mailable by regular post and fit through a letter box.
- Be cost effective to produce.
- Protect the products from damage in transit.
- Help increase loyalty, build customer relationships and help raise brand awareness.
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