Packaging - Task One Summary

Task one, being a two week project, involved having to collect packaging examples across various different market sectors of various styles and themes. Once collected the research examples had to then be evaluated and analysed. This involved stripping the packaging of the various elements that made it: the materials used, target audience, tone of voice, aesthetics, market level etc. Once collected and annotated the research then had to be presented in a suitable manner to a class presentation, during which thoughts and examples of creative, interesting packaging would be discussed and shared.
 

Collectively I was able to gather a wide variety of packaging examples over the various market sectors and styles, such as food and drink, clothing, confectionery, health and beauty etc. Using the analytic skills that I had developed over the course of the year I evaluated each example of packaging commenting on the concept, purpose, style, and target market. With a sufficient amount of packaging research and annotation I presented my findings in a class presentation with the rest of my peers. During this presentation we analysed what makes effective packaging and essentially what makes a good design.

To summarise task 1 I would say I achieved a good level of understanding on what makes effective packaging. Covering a wide variety of packaging from different categories and disciplines was a great way of pinning down and identifying the current trends.