Packaging - Idea Generation

With the brief outlined for task 2 I began by analysing the Web page visual provided by BOX in order to build a profile on their brand style. This involved breaking the web page down to its separate components which covered key areas such as brand language, style, colour palette, font style etc. With a profile developed, the information I had collected from task 1 and the analyse of the brief, I proceeded to start producing a series of quick scamps of my initial ideas.