Packaging - Tea Packaging

Contemporary tea packaging is a perfect area for demonstrating a range of packing styles and looks, often being on trend and ahead of current styles.

This quirky packaging concept is for Hanger Tea. The concept for the design is taken from the name of the packaging or vice verse. The tea bags - in the shape of t-shirts, are attached to little coat hanger cut outs which are all neatly packaged into a die cut box resembling a cupboard. The overall design is very fun and humorous yet it retains a smart, organised and rather modern look to it. Putting the fun aspect aside the design is actually very functional with the hanger allowing the tea bags to removed with ease. 

The work of student designer Sophie Pépin, this tea packaging aims to celebrate the skills and nomadic lifestyle of the native Americans by basing the design in the shape of the popular tee pee. The name of the tea, teapee, is a clever wordplay from tee pee. The native American pattern featured on the designs changes in accordance with each flavour and also serves as an opening mechanism. Once opened the tea bag them selves continue the theme by adopting a similar tee pee shape. Even the tee pee poles play a role in the design by allowing the customer to lift the tea bag in and out of the cup. Clearly a lot research and thought has went into this packaging which is evident with the final outcome.

“Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and characteristic elements for each taste of tea.” 

- Designer Konrad Sibiksi, Warsaw

The idea behind this simple and minimalistic design is amazing. It has identified the products qualities and has reflected them in the design in order to communicate this to the customer. The subtle texture of a zen garden on the outer sleeve combined with the soft pastel colour palette ties in the message of peacefulness the designer wanted to convey. The reasoning for the simple design stated by the designer