Today involved a presentation of the various packaging research we have collected over the two week period. A wide variety of packaging was shown from everything including food, clothing and drinks packaging to experimental, Japanese and original pieces. For my own benefit, the presentation allowed me to idetitfy areas within my research which could do with more in depth study. This was also noted by the tutor which suggested I include examples of experimental packaging with in my work and also evaluate to state why I think a particular piece works or not.
One particular piece of packaging which caught my eye was the example below of the honey jars.
Created by Maksim Arbuzov this Honey concept packaging following his design philosophy that natural forms are the best way to showcase the “naturalness” of a product. In the case of Honey, Arbuzov borrows the hexagonal wax cells found in beehives to show the naturalness of honey in order to create packaging with an actual link to its product. Arbuzov’s design is simple yet clever and sophisticated. By using the honeycomb shape, there is no mistaking what is being sold. The design also allows the bottles to be stacked to create a large honeycomb structure. This is an amazing concept and the inspiration behind the packaging of stripping it back to its bare natural roots is overlooked in a lot of packaging.
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