ILOVEDUST

“We create fresh, innovative design which makes up our award-winning portfolio. Collaborating with a diverse range of brands, from these shores and afar, we’ve been delivering world class illustration and graphic design for 10 crazy years” -ILOVEDUST

Whilst researching packaging design for task one I came across the design studio ILOVEDUST, which features a range of packaging designs with a heavy focus on illustration. The designs are very fresh and modern, appearing to be in style with today's trend. 

U.K. based illustrator Matt Taylor produced the art for these four fictitious bottles of Vargold vodka whilst working for ILOVEDUST. With the name Vargold originating from norse mythology the bottles reflect a Nordic theme. Each bottle features a different Norse mythos including Odin and his raven, Vidar battling Fenrir, and the unnamed eagle atop Yggdrasil.  

 

The stunning illustrations on the bottle are spectacular and are aimed to reflect the clean, crisp taste of Vargold. Along with the minimal colour scheme and wonderfully placed label, everything about the bottle design works perfectly. Placed on a shelf this bottle would definitely stand out and draw people to it.

The design for 1800 tequila is heavily inspired and based upon Mayan culture and Aztec mythology. The rich bold tones would really make this design stand out on the shelves. With this type of design it is something that you can keep after use.

Created for Earth Day these limited edition products are an excellent example of turning a product - in this case facial shaving cream, into an eye catching piece that stands out on the shelf. The use of colour is this packaging is its main strength. The green and peach coloured tones of the second design compliment each other and create for a unique palette that looks unique and relates to the client. The same applies for the third design and how the text colour flows nicely with the overall design.

Designed for Breuckelen Distilling Company this simplistic bottle design is another example of ILOVEDUST bottle work. Following today's trend of  minimal being more the design still has an element of illustration on the box packaging. Interesting how the bottle info becomes part of the design by shining through from the background.

In 2008 Nike commissioned ILOVEDUST to create the illustration and packaging for the Air Jordan x Levis 23/501 Denim Pack. Only 2,323 pairs we’re made available worldwide.

 

The use of the dark red colour gives off the impression of the product being professional and luxurious, whilst the added gold in the illustration increases the perceived value. The actual box itself appears to be a more upmarket version of the typical shoebox, constructed from card with a laminated surface featuring two separate compartments holding the shoes and the jeans. The shoes have been placed in a more presentable format then the more practical way of being layed flat.

 

Benji was a high school basketball superstar, and was tracially shot to death at the start of his senior year in 1984. Designed and made by ILOVEDUST, the commemorative pack was then to be given to Benji’s family on behalf of Nike. The pack included a pair of Nike Lunar Hyperdunk’s, a plaque with Wilson’s jersey number, 25, and a specially made shoe tag. Packaged within a custom wooden case, created from reclaimed gymnasium flooring with 25 logos laser-etched into the wood. (laser cut allows for clean and complex designs)

The use of reclaimed gymnasium flooring instead of clean, cut wood really makes this design for. It adds a personal touch to the design considering the background of the project but in terms of cost and production, it would be very expensive to mass produce.

Even the website is very well presented and designed.
www.ilovedust.com/